Analogism

They call it “A Ticket Revolution”. Why? “You’re supposed to haggle!”.

But joking aside, what it is, is really human negotiation, between the buyer and seller. I asked Brian Kupetz, Director of Development for the La Canada, CA based company Zigabid to tell me a little about what makes Zigabid so unique:

Zigabid allows buyers and sellers to sell entertainment tickets without a fixed price. It’s is the first company to offer a dynamic pricing model for tickets, with many competitors introducing similar features in 2009. The concept is rather simple: tickets are a commodity and should not sell at a fixed price, they should sell like any other commodity in which pricing is market-driven.

The initial feature set we have introduced is a negotiation system which provides buyers and sellers the means to determine a mutually agreeable sale price. The ticket market space is extremely crowded and Zigabid not only differentiates itself from Ticketmaster, Live Nation, Stubhub and Tickets Now by its stock market style functionality, but it is also very transparent about its service fees.

Zigabid is restricted to the US so far, so I haven’t had the pleasure of actually using their services myself, but since I was part of the development, I know that it’s real simple to use. I asked Brian how many tickets their system is currently holding, and he said that they have an estimate of 200′000 seats listed, mostly sports and concert tickets.