Analogism

The startup Spotify has really achieved something here. I’m using the Spotify application on my MacBook Pro, and it’s running so smoothly. It’s a very light application streaming music to your computer. It looks very much like iTunes in many ways, only the interface is dark grey. I am using the free account with the invite I got, which is the advertising-funded version of Spotify. So far I’ve heard one third-party ad, and some Spotify ads saying I should get Premium account if I love music as much as they do. Which I might very well do. The ads seem to run with an interval of 20 minutes, and the Spotify ad was only about 10 secs, while the third-party ad was more like 25-30 seconds long. Not bad at all. Oh, as I’m typing this, I just heard two shorter third-party ads in a row.

There is no way to browse music, not by artist, nor by album, songs or genres. It’s all search based Google style, even with spelling suggestions if you get no hits on your search. However, you can get creative with your searches, like they state in their FAQ: “you can search for genres by writing genre: followed by the genre you want to find, like genre:Trip-hop.“. That particular search results in 0 hits though.

I have read some reports from people saying that they are experiencing connection problems with the application, which is to be expected I suppose. It is after all only a few days old. I have however not had any problems at all in the two days I’ve been using it. When connection issues occur, cached music still works. The application caches as much music as you let it cache (up to 100gb) under settings to minimize network strain, which is calculated to run below 256 kbit/s, which means 3G/Turb-3G connections should handle the traffic easily.

The sound quality is nice. Not fantastic, but very good at the very least. They say in their forums, as people asked about this and some had some complaints about the audio sounding “flat”, “We are currently using Ogg Vorbis q5, i.e. up to approx. 160kb/s.“, which seems fair to me.

A bonus feature if you use Growl is a nifty message like this when the song changes, if you change it yourself etc. Beautiful indeed.

It responds to the Play/Pause, Previous and Next buttons on my Apple Wireless Keyboard, which was a surprise, and I think that’s a great feature! However, it does not respond to the Apple Remote Control, which is a real shame, that would have made the experience (for me) far greater, as I have my Mac Mini and iPod at a distance in the office, controlling them remotely. Obviously, it’s a feature outside the norms of delivering a great software application to the general public, but if we’re really lucky, and participate in the forums, we might see it happen.

Some more information about Spotify, which is a Stockholm, Sweden-based company, you can check out this article on TechCrunch and here’s an official video:

Spotify – the story from Spotify on Vimeo.